What a Contractor Website Needs to Bring in Calls

Trade businesses are often the best-run small companies in town and have the weakest websites. The fix is not flashy design. It is a short list of things customers look for when something is broken and they need help now.

1. A call button on every screen

Most of your customers find you on a phone. Put a sticky call button where a thumb can reach it, on every page.

2. A short quote form, up top

Three fields: name, phone, what do you need. Put it in the first screen and say when you will call back.

3. One page per service

Furnace repair, AC repair, new systems, maintenance. Each gets its own page with real photos, what to expect and the towns you serve. These pages are what show up when someone searches for that service.

4. Your service area

Name the towns you actually cover, on the page and on your Google Business Profile.

5. Credentials near the top

Licensed and insured, years in business and your license number if your state requires it. Do not bury them in the footer.

6. Before and after photos

Shoot each job from the same angle, add a one-line caption with the problem, the fix and the town, and put them on the service pages.

7. Reviews beside the button

Two or three short ones with first name and town, linked to your Google reviews.

8. Emergency service, if you offer it

A banner and a dedicated page for the person searching at 2 a.m.

See how it all fits together in our Northlight Heating and Air concept, and read more about websites for contractors.